I Wonder Why The Commercial Models Of Skin Whitening Products Are Already Fair-skinned?

December 1st, 2009 • Related • Filed Under

Why do they get commercial models who are already tall to promote milk products; already sexy models to promote slimming products and the list goes on and on… do the companies really think that the consumers are that dumb?
(i know the models are just doing their jobs.)
what’s your take on this?

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There Are 13 Responses So Far. »

  1. Comment by jedi_rei on 1 December 2009:

    That only shows that all commercials are just gimmick to entice people to buy their products. Initially, the purpose of those sexy models is to attract the attention of the buyers, then as soon as the viewers attention is captured, the ad proceeds with convincing words that their product is good/superb and effective. Call it hypnotism , if you will. It makes people buy just to try the product and once people do that, their marketing strategy succeeds.

  2. Comment by still on 1 December 2009:

    You should not wonder, I dare say! Those commercials tell u that those models are already using those products, not ‘will use’. You wonder if the model is dark, such a stupid commercial director would have made it. And btw, there is also such a thing as ‘concept’ – the before and after. So if they blacken the model for the before part, don’t u think that would be a surer proof that they believe we viewers are that stupid?
    No also. I don’t think the companies think thus. They are into business and commercials are commercials u know.

  3. Comment by yuanyuan on 1 December 2009:

    How could those manufacturers otherwise convince consumers that their products work if they feature models who are the exact opposites of what they are trying to market?
    You’re right, consumers are no greenhorns that they take advertisers’ words as gospel truth. As they say, “the proof of the pudding is in the eating.”

  4. Comment by annabelle p on 1 December 2009:

    Skin-whitening products are the most saleable items in Supermarkets and Groceries. Media have done their job in brainwashing the Filipina women. We live in a tropical country, so a morena skin is an advantage to be able to protect us from skin cancer. Morena also goes well with black hair and flat noses.

  5. Comment by Benjamin C on 1 December 2009:

    In advertising, the rule is “to get noticed.” So ordinary-looking people like us (like me rather) would never make it. It has got to be the tall, the pretty and the slim.

  6. Comment by tin2 on 1 December 2009:

    Yes, they think that people are if not stupid, at least gullible. And you know what? Some of them are. My wife has sun tanned spots on her cheeks. I keep telling her not to buy any of the junk, but that doesn’t stop her.

  7. Comment by luosechi 駱士基 on 1 December 2009:

    i think they are just stuck in the 50’s. lol. yeah they think we are that stupid. that we don’t know they have jessica simpson advertising for proactive when her ‘acne’ is PHOTOSHOPPED! Lol. i think u have a great point! ;D

  8. Comment by ♥live2la on 1 December 2009:

    commercials have to sell. only pretty faces sell. i just don’t understand why i have been rejected several times. are they telling me i’m ugly?????

  9. Comment by anghel ito on 1 December 2009:

    Would YOU buy the product if not?
    Let’s say I make a poster where a thin malnourished kid is holding a glass of milk… would you buy that brand then?

  10. Comment by Purple Tactics on 1 December 2009:

    it’s called “appeal”. they have to be appealing to our eyes.

  11. Comment by dewdrop on 1 December 2009:

    to make us consumers feel inferior.

  12. Comment by MAGpie on 1 December 2009:

    It’s not fair. I auditioned for a shampoo commercial, and they didn’t accept me…go figure…

  13. Comment by We are not terrorists يا عيني on 1 December 2009:

    But the Biolink VCO hair conditioner featured an ugly man with super shiny hair…right?
    So not all.

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